greenwashing

 

product design | development

 

The Dangers of Greenwashing was an interactive website that served as an installation piece for Concordia University Design Department's 2015 year-end show. The installation walked users through the impact that Greenwashing has on the environment.

The website explains the history and consequences of the global issue, unravels the misconception of "green" products and practices such as recycling, and provides users with tools to make better consumer decisions in the future. The installation engages users using simple layouts, visual graphics, and interactive animations.

As an exploration of multimedia's impact on social issues, this project examined how to make a complex and dry subject matter more exciting for users. By organising the information into digestible chunks, and adding interactive elements, the website focuses on the user's experience to deliver its message succinctly and successfully.

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